Longshine Global Agencies

MOST OF THE BRANDS THAT WE HAVE EVENTUALLY ADDED SINCE THEN HAVE STAYED WITH US TILL TODAY WHICH CAN SPEAK VOLUMES ABOUT THE FAMILY LIKE CULTURE THAT LONGSHINE SEEKS TO BUILD WITHIN ITS ORGANISATION AND ALSO WITH ALL OUR BRAND PARTNERS. IN A COUNTRY LIKE INDIA WHERE THE OVERALL MARKET WAS PRETTY HEAVILY DOMINATED BY ENTRY LEVEL AND LOWER END SEGMENTS OF BIKES IN THE PAST AND BIKES WERE TREATED AS A MEDIUM OF COMMUTE AND NOTHING ELSE. WE DID WANTED TO CATER TO CYCLING ENTHUSIASTS AND PEOPLE WHO ASPIRED TO HAVE ACCESS TO PRODUCTS THAT THEY OFTEN SAW RIDERS USE AT THE GRAND TOUR LEVEL.

SINCE THE START OUR GOAL HAS ALWAYS BEEN ABOUT GETTING THESE CONSUMERS THE PRODUCTS THEY DESIRE AND TO CARRY THE CULTURE THE BRANDS ASPIRE AND BRING IT TO INDIA. GRANTED, AT THE BEGINNING IT WAS A NICHE MARKET AND SOMEWHERE IT STILL IS AS OF TODAY BUT AS THE YEARS PASSED THE HARDWORK SOON STARTED TO PAY OFF WITH TONS OF PEOPLE ENTERING THE BICYCLE MARKET EACH YEAR AND WE SEEING DEMANDS FROM ALL THE PARTS OF THE COUNTRY FOR THE HIGH END BICYCLES AND ACCESSORIES. AS THE NOISE STARTED SPREADING WE WERE FORTUNATE ENOUGH TO BE PARTNERED WITH MULTIPLE BRANDS THAT WE CARRY TODAY AND LOOK TO GROW EVEN MORE WITH EACH YEAR PASSING BY. OVERALL WE ALSO HAVE SEEN A PRETTY SIGNIFICANT GROWTH IN SPECIFICALLY THIS INDUSTRY IN OUR NATION AND WE LOOK TO SUSTAIN IT BY GETTING THE CONSUMERS WHAT THEY WANT AND AT THE END OF THE DAY, WHEN CUSTOMERS ARE HAPPY, YOU'LL STAY IN BUSINESS. WHEN CUSTOMERS ARE MORE SATISFIED, THE BUSINESS WILL EXPERIENCE BETTER MARKET POSITIONING